Rednote’s Recent Growth

Redbook’s Growing Popularity: China’s Social Media App Making Waves in the West

Lately, Chinese social media app Redbook (Xiaohongshu) has been catching the eye of users outside of China, and it’s quickly becoming a go-to for more than just lifestyle content. What started as a niche platform for beauty, fashion, and travel has evolved into a global phenomenon—and it’s not just because of its unique mix of social media and e-commerce.

One of the biggest reasons for Redbook’s recent surge in popularity is the growing number of celebrities joining the platform. Big names like Stephen Curry and Cardi B have hopped on board, adding a level of star power that’s helping the app gain traction in the West. Their presence is giving Redbook a fresh appeal, drawing in their massive followings and piquing the interest of users curious about a new platform to get closer to their favorite celebrities.

This celebrity wave is just one part of the bigger picture. The app’s recent performance has been impressive, making its way into the top 10 in the “Lifestyle” category on the U.S. App Store. With over 300 million monthly active users globally, Redbook is quickly becoming a household name for a younger demographic eager to explore lifestyle content, discover new products, and follow influencers and celebs all in one space.

But Redbook isn’t just about following the latest trends—it’s also about discovering cool products through authentic, user-generated content. The platform’s easy blend of e-commerce with everyday life gives users the chance to shop for products they see in posts, making it an experience that feels much more organic than typical online shopping.

As more influencers and celebs join Redbook, it’s becoming clear that the app is something to watch in the coming years. Redbook is definitely having its moment.

If you're looking to tap into Redbook’s growing influence, we can help. It’s one of the services we offer—whether you're a brand or individual looking to build a presence on the platform, we’ve got the experience and strategies to make it happen. With Redbook’s rise in popularity, now is the perfect time to get involved.