Our Work on the Album Umbroskii

We played a key role in the distribution and A&R efforts behind the album Umbroskii a project that achieved tremendous success both commercially and culturally. Our team was deeply involved in shaping the album’s direction and ensuring it reached its full potential.

From an A&R perspective, we collaborated closely with the artist to fine-tune every track, providing guidance on song selection, sequencing, and overall cohesion.

On the distribution side, we leveraged our strong industry relationships to ensure Umbroskii had the right International exposure on global streaming platforms. The album became one of the most popular releases in China in 2024, with multiple tracks surpassing 500 million streams.

Umbroskii also made a significant impact outside of streaming. Songs from the album were performed on national television, which boosted its visibility and solidified its place in the cultural conversation. The excitement around the album culminated in a sold-out tour that sold out in seconds—further proof of its widespread appeal.

We are incredibly proud of the role we played in helping bring Umbroskii to life and ensure its success across various platforms. Our A&R guidance, strategic distribution, and hands-on approach were integral to the album’s remarkable achievements.